A product idea becomes real when its critical journey becomes obvious.

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Ideas often arrive as collections of capabilities. Users experience something different: a sequence of moments in which they understand, decide, act and receive feedback.

The critical journey identifies the smallest path that must work for the product to create value. Once that path is clear, interface decisions, technical priorities and validation become easier to evaluate.

Clarity in the journey protects the product from becoming a collection of features without a coherent behaviour.

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